Pet Parents®: eCommerce Marketing Coordinator

at Full-Time
Location Des Moines, Iowa
Date Posted October 9, 2021
Job Type Full-time


“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” - Pablo Picasso
You’re passionate (especially about pets) and quick on your toes – the type of person who likes to jump into different situations and quickly become the problem solver through your awesome communication and decision-making skills. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” - Keep reading. You might be the person we’re looking for.
Get Sh*t Done.
Set goals – and then squash them.
Work under pressure.
Pay attention to details & stay organized.
Use data to form ideas, then take action to bring those ideas to life.
Interact with fellow pet lovers.
Get your hands in a variety of different projects.
Be a part of a small, fun, & energetic team.
Learn & become an expert on different topics.
Grow professionally.
Pet Parents Company Values:
Pets Are Family
We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.
We are dog people. We are cat people. We are pet people. Pets are family.
Man’s Best Friend
Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.
Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.
My Favorite Toy
Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don’t half-a**. Our pack is passionate.
Every Sniff Matters
We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.
We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?
Top Dog
We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.
We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.
Be A Tail-Wagger
Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.
We know this is work, but we like to have a doggone good time doing it.
About Pet Parents:
We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016, at least doubling every year since. In 2020, Inc. ranked Pet Parents as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US.
Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we're clawing our way to seize this moment.
We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work.
We're a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?
Your Role in Our Pack:
This is a full-time position U.S. remote for the right candidate or in our Ankeny office for local candidates.
As an eCommerce Marketing Coordinator, you will be an important driver of growth for our websites & digital properties and vital in working alongside other pack members and independently on a variety of projects and programs that we have in place. You will coordinate & own many outcomes and projects for our website, Amazon, & Chewy product listings, websites & digital properties, you will coordinate many design & development projects, A/B tests, conversion rate optimization projects, on-page SEO, NPS management, email marketing, flash & lightning sale scheduling & execution, among other initiatives. This role will allow you to become a Pet Parents expert, and through this, you will not only be a problem solver when it comes to tackling maintenance & growth initiatives with our sites & properties but also in improving our various listings, sites, & programs.
On top of maintaining & overseeing the design & development of our eCommerce stores, listings, & properties, you’ll also have the opportunity to collaborate and add to other marketing projects, design projects, product innovation, research, data management, the list goes on. You will anticipate needs, be a clear & concise communicator, and help serve as a go-to resource and problem solver for our fellow pet parents, as well as our pack members.
This role requires an uber-precise focus on project management, critical thinking, an eye for good design, accuracy, creativity, problem solving, data analysis, execution, out of the box thinking, organization skills to help us advance different projects & grow & keep our relationships with our customers and their fur-babies.
You will wear many "hats.”
You will have the opportunity to become an expert in the pet industry.
You will use data to a/b test & drive change for positive outcomes
You will help expand & execute, conversion optimized, on-brand, fun email campaigns to 10,000s of fellow pet parents.
You will own product listing & website, design & development with our design & development pack
You will be a wizard in data analysis and sniffer of opportunities
You will spot trends, cause-effect dynamics, and bring ideas & plans to life
You will work in a fast-paced environment with constant hands-on projects.
You will also be an organizer, researcher, problem-solver & planner.
You will have the opportunity to learn and grow far beyond this initial role. In fact, it's our intention and goal to ensure that.
If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”
Must have at least 1 of the following:
Minimum 4 years of experience in a digital marketing role
Minimum 4 years of experience in an eCommerce role
Minimum 4 years of experience in a UX/UI role
Minimum 4 years of experience in an email marketing role
*Bachelor’s degree required
You must also…
Love dogs and/or cats
Have a go-getter mentality
Have the ability to focus and get sh*t done
Always be willing to learn
Always be willing to come up with creative ideas
Have a problem-solver mindset and willingness to tackle any problem thrown your way
Have a positive mentality & energy
The "Treats" We Offer
(Some of the pawesome opportunities available at Pet Parents)
Benefits including health, vision, & dental insurance
401k with company match & profit share
Home Owner Bonus
Unlimited PTO
$50/mo gym/yoga/health club reimbursement
Parental Leave
Pawrental Leave
Flexible working hours
Kick-a** co-workers and great memories
Employee Discount
Company Events
Snack and beverage bar
New Furbaby Allowance
Unlimited growth potential for leaders of the pack
Leadership Development
Brand New Offices (end of 2021)
Beach Getaway
If our core values vibe with you, your potential role excites you and you're down to join us in becoming the top dogs in the pet industry, let’s do this thing!

Source: class="goftj-source-logo">

Drop files here browse files ...